The Evian Babies are BACK!

Here's a new Evian Babies commercial... fun clever, filled with lots of visual effects.  Good stuff.  You are going to like it. 

At Deweymedia we like these commercials because they get your attention and they make you smile.  They aren't super funny, but they are highly engaging.  Now what they have to do with Evian is another story.  Nevertheless, we believe in video and film that gets your attention.  Let us help you and your story get attention.  Here's one of my favorite attention getting videos (produced and written by Deweymedia Executive Producer Paul Dewey) which we made for a client who helped fund JibJab in its early days: George Bush Intro   Not highly produced but we scripted it, and it got a huge applause when the client was introduced at various conferences around the country.

So Silly You Might Think It's April Fool's: Old Spice Bar Soap

Here's a crazy new commercial poking fun at 80's commercials and jingles created by Wieden & Kennedy in Portland for Old Spice.   Amusing stuff, because it is so far out there you aren't sure if it's real or if it's a joke commercial.  That madness is brilliant.  Particularly once you start seeing it on TV because it is going to make a lot of people do a doubletake.  Cutting through in this day and age is not easy, so I hand it to the Wieden & Kennedy and Old Spice for taking some chances and having some fun.  I hope it pays off big time. 

At deweymedia we have fun telling our client's stories.  They aren't usally as far out there as this Old Spice bar soap commercial, but we are ready, willing and able if you are.  We have a comedy writing background and we are ready to use it.  Listen to this low budget, silly video piece we produced introducing a speaker at conference who worked for the JibJab team.  "It was a ball writing words to put in the mouth of former president George W. Bush," says deweymedia Executive Producer Paul Dewey.  "He was a great president, but some of his pecadilloes made wide open opportunities for humor."

ESPN Handshakes

ESPN's Sports Center has hit on success with is its campaign dialing in the stars.  The Handshake commercial below is just one of many brilliant spots that shares the success of the formula.  They interject real players into the ESPN world in funny realistic ways.  They sit behind desks, they shake hands, they argue with execs, it's all great stuff.

If you have a little time here is a Best of Reel of ESPN's Sports Center ads.

Coming up with a creative formula to solve your marketing issues is our job at Deweymedia.  Here's one of my favorite pieces we created to introduce a speaker at a straight forward conference. 

Polaris Introduction George Bush from paul dewey on Vimeo.

There's lots more to be found on our deweymedia website.  Give us a chance to team up with you.  Shoot us an email at info@deweymedia.com and see what our minds can offer you.

Heavy Hitter Production Values

This production created by MJZ is not for the feint hearted.  The only thing it's missing are babies and animals.  It's got a star, trains, action scenes, crowded spaces, multiple actors.... and it's all done masterfully.  Heineken's Skyfall spot with Daniel Craig is a masterpiece.  May not win a Golden Lion but this one's about as tricky as they get.  Kudos to

At Deweymedia we deliver the highest video production values.  Our productions may not be as complicated as this intricate Heineken production, but we are always striving to deliver extremely high production values... no green screens to be found.

The Power of a Great Tune

Here's a simple little well shot tutorial for a cooking website called Pop Sugar.  What strikes me about the production is the power of the simple, sweet little track to drive a five step tutorial about food prep - called Basic Knife Cuts.  It's all about the music.  The song by Meiko called You are the One is great and it makes the piece for me.  I also love that there's no narration.... why bother, you don't need it.  What do you think? 

At Deweymedia we focus on great music tracks; staying away from anything overly predictable.  A mediocre music track sets the tone for the whole piece...  you want to use a winner, something that stands out and makes you pay attention, complementing the production.