Making a Memorable Commercial for Your Product

Making a lasting impression for your product or service.  Isn't that what 'Going Viral' is all about?  But it's the bottom line for advertisers - telling a story of impact that customers will remember when they are sitting around wtih friends or when they make a buying decision. 

So how we you make one of those ads for your product/company/service?   There's a lot of secret sauce, luck, production values involved, but at the bottom of it all -- you tell a great story original way.  Today I found a piece that takes you by suprise and 'SLAPS' you awake, made by the good folks at BBDO NY (the agency where I on the Pepsi and GE accounts).  What's it about?  A simple game of basketball.

A Guiness Commercial?  You know it.  They have made great ads again and again over the years.  Memorable, rewatchable ads.  It's a little bit of a departure because they used to explore the comedy realm, and this ain't comedy.  It's just great production, great music, and great actors.  You won't forget it, will you?

At deweymedia when we make film, we center on the story and build out.  One of the most heartwarming simple films we have made used pictures, and mediocre video shot by a client....  but we made it into a powerful piece that helped raise a lot of money for a children's aid organization in India called Agape.  Here's the video.

Please give us a call if you'd like to talk to us about making a great, effective commercial.  We want to help.

The Evian Babies are BACK!

Here's a new Evian Babies commercial... fun clever, filled with lots of visual effects.  Good stuff.  You are going to like it. 

At Deweymedia we like these commercials because they get your attention and they make you smile.  They aren't super funny, but they are highly engaging.  Now what they have to do with Evian is another story.  Nevertheless, we believe in video and film that gets your attention.  Let us help you and your story get attention.  Here's one of my favorite attention getting videos (produced and written by Deweymedia Executive Producer Paul Dewey) which we made for a client who helped fund JibJab in its early days: George Bush Intro   Not highly produced but we scripted it, and it got a huge applause when the client was introduced at various conferences around the country.

Tipp-Ex - A Hunter Shoots a Bear. Lesson in Killer Viral Videos

The Tipp-Ex story is the tale of a homerun in the viral video world.  It also has some great numbers that show how the video drove sales increases.  Watch the story called A Hunter Shoots a Bear and learn how they did it.

The Power of Bacon

Just how valuable is Bacon in the grand scheme of things?  Well Josh Sankey is going to find out when he travels across the country with no cash or credit cards but a trailer full of bacon that Oscar Mayer gave him to barter for things he needs.  Gas, food, lemonade, etc.  Fun viral campaign concept.... maybe.  We'll see.  Follow Josh's adventures at the Great American Bacon Barter website.

College Video Supplement - Tufts

Tufts University now permits all undergraduate applicants to submit a supplemnetal video 2 minutes long or less with their application.

Here are some of the more notable submissions with the hits they have as of 5/9/12.

My Big Fat Greek Tufts Supplement -5826 (hits)

When I first Met Tufts - 3766

Dan Marcus - 4788

this one is simply called, Tufts Supplement -14,395

Interesting.  Wonder which ones got in.