Making a Memorable Commercial for Your Product

Making a lasting impression for your product or service.  Isn't that what 'Going Viral' is all about?  But it's the bottom line for advertisers - telling a story of impact that customers will remember when they are sitting around wtih friends or when they make a buying decision. 

So how we you make one of those ads for your product/company/service?   There's a lot of secret sauce, luck, production values involved, but at the bottom of it all -- you tell a great story original way.  Today I found a piece that takes you by suprise and 'SLAPS' you awake, made by the good folks at BBDO NY (the agency where I on the Pepsi and GE accounts).  What's it about?  A simple game of basketball.

A Guiness Commercial?  You know it.  They have made great ads again and again over the years.  Memorable, rewatchable ads.  It's a little bit of a departure because they used to explore the comedy realm, and this ain't comedy.  It's just great production, great music, and great actors.  You won't forget it, will you?

At deweymedia when we make film, we center on the story and build out.  One of the most heartwarming simple films we have made used pictures, and mediocre video shot by a client....  but we made it into a powerful piece that helped raise a lot of money for a children's aid organization in India called Agape.  Here's the video.

Please give us a call if you'd like to talk to us about making a great, effective commercial.  We want to help.

Going Frogging: Frog Hunter

Here's a great story from Garden & Gun Magazine about Jody Meche, a frogger from the Atchafalaya Basin in Lousiana.  Sometimes you take the ride because you never been there before.  I suspect this will be the story when you meet Jody and here his story about how he takes most of his food out of the swamp.

Here's a great adventure story.  It's got sounds and sights most of us have never experienced before.  How much do we really care about the quality of the images in the final analysis?  How much better would it have been if you had better images?  20% or 30%  Point is, this video has great information.  Sure, shoot it as best you can, but remember to get good sound and a great narration.  Even though it's a video, the sound makes up for deficiencies in the images. 

This was the case when deweymedia produce a fund raising video project for Agape, a charity that runs orphanages in India.  We had to figure out how to tell their story with very little funding.  So what did we do?  We trained up a volunteer who was India bound on the cameras we had.  A still camera and a video camera and we used whatever came back with them to make the best video we could.  You decide if it worked.  It's three up from the bottom of the page - it has a little girl smiling at you on a bus.  Agape Video