Making a Memorable Commercial for Your Product

Making a lasting impression for your product or service.  Isn't that what 'Going Viral' is all about?  But it's the bottom line for advertisers - telling a story of impact that customers will remember when they are sitting around wtih friends or when they make a buying decision. 

So how we you make one of those ads for your product/company/service?   There's a lot of secret sauce, luck, production values involved, but at the bottom of it all -- you tell a great story original way.  Today I found a piece that takes you by suprise and 'SLAPS' you awake, made by the good folks at BBDO NY (the agency where I on the Pepsi and GE accounts).  What's it about?  A simple game of basketball.

A Guiness Commercial?  You know it.  They have made great ads again and again over the years.  Memorable, rewatchable ads.  It's a little bit of a departure because they used to explore the comedy realm, and this ain't comedy.  It's just great production, great music, and great actors.  You won't forget it, will you?

At deweymedia when we make film, we center on the story and build out.  One of the most heartwarming simple films we have made used pictures, and mediocre video shot by a client....  but we made it into a powerful piece that helped raise a lot of money for a children's aid organization in India called Agape.  Here's the video.

Please give us a call if you'd like to talk to us about making a great, effective commercial.  We want to help.

Tipp-Ex - A Hunter Shoots a Bear. Lesson in Killer Viral Videos

The Tipp-Ex story is the tale of a homerun in the viral video world.  It also has some great numbers that show how the video drove sales increases.  Watch the story called A Hunter Shoots a Bear and learn how they did it.

The Power of Bacon

Just how valuable is Bacon in the grand scheme of things?  Well Josh Sankey is going to find out when he travels across the country with no cash or credit cards but a trailer full of bacon that Oscar Mayer gave him to barter for things he needs.  Gas, food, lemonade, etc.  Fun viral campaign concept.... maybe.  We'll see.  Follow Josh's adventures at the Great American Bacon Barter website.

An Average Day? Best of a Normal Day - Trick Shot

Crazy stuff in this home video that's gone viral.  Nice sound track and some fun shots to dissect and think about.  Some are easier to figure out than others.  All in all fun idea, and nice track to pump you up for a BIG NIGHT.

Carlsberg Beer Penguin Campaign

After a raucous and gratifying Super Bowl of great football and mediocre ads, I am moving on.  Here's a fun ad campaign that I missed - the Carlsberg Penguin Campaign - which is a year old.  There are tons of short takeoffs on the intitial spot shown below.  I have included one other subsequent 10 second spot.  They are meant to look homemade, but they are still amusing - animals have that effect.  I had no idea that penguins were so good at ping pong.