Making Product Videos that People Want to Watch

Nothing easy about making product videos that people realy, truly want to watch.  The trick is finding that sweet spot where the product is the star of the video in some dynamic, active way.  In this case, the PowSlayer line of Patagonia powder skiing wear is shown in action as Kye  tears up some badass Powder mountain terrain.  The short intervals of product gear review are interlaced with the cool, action, skiing video clips, and compelling driving music.  It all works nicely because it's fun to watch. 

At Deweymedia we can make your product star in demos.  Give us a call at (978) 451-4100 or email us at info@deweymedia.com - we are ready to make your video now.

Crazy Complicated Sapporo Beer Commercial

This is quite a production for Sapporo beer.  So many layers of video here, and so much action.  Plus, it's two minutes long.  Quite an ad!

Call us at Deweymedia with your complicated production.  How do you make something complicated happen on film or video?  One step at a time you break it down and start assembling the pieces.   Give us a call or email us at info@deweymedia.com or (978) 451-4100.

Making a Memorable Commercial for Your Product

Making a lasting impression for your product or service.  Isn't that what 'Going Viral' is all about?  But it's the bottom line for advertisers - telling a story of impact that customers will remember when they are sitting around wtih friends or when they make a buying decision. 

So how we you make one of those ads for your product/company/service?   There's a lot of secret sauce, luck, production values involved, but at the bottom of it all -- you tell a great story original way.  Today I found a piece that takes you by suprise and 'SLAPS' you awake, made by the good folks at BBDO NY (the agency where I on the Pepsi and GE accounts).  What's it about?  A simple game of basketball.

A Guiness Commercial?  You know it.  They have made great ads again and again over the years.  Memorable, rewatchable ads.  It's a little bit of a departure because they used to explore the comedy realm, and this ain't comedy.  It's just great production, great music, and great actors.  You won't forget it, will you?

At deweymedia when we make film, we center on the story and build out.  One of the most heartwarming simple films we have made used pictures, and mediocre video shot by a client....  but we made it into a powerful piece that helped raise a lot of money for a children's aid organization in India called Agape.  Here's the video.

Please give us a call if you'd like to talk to us about making a great, effective commercial.  We want to help.

The Evian Babies are BACK!

Here's a new Evian Babies commercial... fun clever, filled with lots of visual effects.  Good stuff.  You are going to like it. 

At Deweymedia we like these commercials because they get your attention and they make you smile.  They aren't super funny, but they are highly engaging.  Now what they have to do with Evian is another story.  Nevertheless, we believe in video and film that gets your attention.  Let us help you and your story get attention.  Here's one of my favorite attention getting videos (produced and written by Deweymedia Executive Producer Paul Dewey) which we made for a client who helped fund JibJab in its early days: George Bush Intro   Not highly produced but we scripted it, and it got a huge applause when the client was introduced at various conferences around the country.

So Silly You Might Think It's April Fool's: Old Spice Bar Soap

Here's a crazy new commercial poking fun at 80's commercials and jingles created by Wieden & Kennedy in Portland for Old Spice.   Amusing stuff, because it is so far out there you aren't sure if it's real or if it's a joke commercial.  That madness is brilliant.  Particularly once you start seeing it on TV because it is going to make a lot of people do a doubletake.  Cutting through in this day and age is not easy, so I hand it to the Wieden & Kennedy and Old Spice for taking some chances and having some fun.  I hope it pays off big time. 

At deweymedia we have fun telling our client's stories.  They aren't usally as far out there as this Old Spice bar soap commercial, but we are ready, willing and able if you are.  We have a comedy writing background and we are ready to use it.  Listen to this low budget, silly video piece we produced introducing a speaker at conference who worked for the JibJab team.  "It was a ball writing words to put in the mouth of former president George W. Bush," says deweymedia Executive Producer Paul Dewey.  "He was a great president, but some of his pecadilloes made wide open opportunities for humor."