Smart PR, Great Cause

Now this is smart PR for Malaria, for Twitter, for CNN and for Ashton Kucher.  The piece is a follow-on to the competition between Kucher and CNN to get 1M followers on Twitter.  The piece itself is simple and powerful.  Great graphics, great music and NO announcer.  The title cards were really well designed.  This is a beautiful effort for a great CAUSE and everyone involved in this one was a winner.  Sure wish I made it!