Smart PR, Great Cause
Wednesday, May 6, 2009 at 09:10PM
Paul Dewey in Ashton Kucher, CNN, Malaria, Non-Profit promotion, Non-profit video, deweymedia, paul dewey boston producer, paul dewey concord, paul dewey concord ma, paul dewey producer, twitter

Now this is smart PR for Malaria, for Twitter, for CNN and for Ashton Kucher.  The piece is a follow-on to the competition between Kucher and CNN to get 1M followers on Twitter.  The piece itself is simple and powerful.  Great graphics, great music and NO announcer.  The title cards were really well designed.  This is a beautiful effort for a great CAUSE and everyone involved in this one was a winner.  Sure wish I made it!

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