Making a Memorable Commercial for Your Product

Making a lasting impression for your product or service.  Isn't that what 'Going Viral' is all about?  But it's the bottom line for advertisers - telling a story of impact that customers will remember when they are sitting around wtih friends or when they make a buying decision. 

So how we you make one of those ads for your product/company/service?   There's a lot of secret sauce, luck, production values involved, but at the bottom of it all -- you tell a great story original way.  Today I found a piece that takes you by suprise and 'SLAPS' you awake, made by the good folks at BBDO NY (the agency where I on the Pepsi and GE accounts).  What's it about?  A simple game of basketball.

A Guiness Commercial?  You know it.  They have made great ads again and again over the years.  Memorable, rewatchable ads.  It's a little bit of a departure because they used to explore the comedy realm, and this ain't comedy.  It's just great production, great music, and great actors.  You won't forget it, will you?

At deweymedia when we make film, we center on the story and build out.  One of the most heartwarming simple films we have made used pictures, and mediocre video shot by a client....  but we made it into a powerful piece that helped raise a lot of money for a children's aid organization in India called Agape.  Here's the video.

Please give us a call if you'd like to talk to us about making a great, effective commercial.  We want to help.

Lincoln - Hollywood 1-2

What do you get when you put Stephen Spielberg and Daniel Day Lewis together on a historic film about Abraham Lincoln?  A great film and a whole lot of awards.  This one is going to be big.  Here's the trailer.

Will it win an Academy Award next year?  Some element of the film will be in contention, I feel sure of it.

Capturing the Beauty of our World - Louie Shwartzberg

Here's a man whose life has been devoted to capturing the beauty in the world around us and sharing it via time lapse photography on film.  Louie Shwartzberg's ten minute appearance talking about Gratitude is quite remarkable - he shows lots of film clips at this excerpt from his TED talk, and mighty inspirational. 

"Let the gratefulness overflow into blessing all around you."  May not sound like much, but once you see it in context to the film below, you will understand.  Take 9 minutes from your day today to watch this video and see our world in a new way.  It's worth it friends.

Not What You Think It Is. School Portraits

Here's a charming little story... at least it winds up that way.  It's called School Portaits and was created by British Director Nick Scott.  Charming little idea.     

Film Fund Raising from the Ground UP! KickStarter

Here's a cool, new, ground breaking way to help young filmmakers through a program called KickStarter.  Check it out.  It's cool and the film maker you see here, Koo, uses the film medium nicely to make his case for money to make his film, Man-Child.