The Power of Bacon

Just how valuable is Bacon in the grand scheme of things?  Well Josh Sankey is going to find out when he travels across the country with no cash or credit cards but a trailer full of bacon that Oscar Mayer gave him to barter for things he needs.  Gas, food, lemonade, etc.  Fun viral campaign concept.... maybe.  We'll see.  Follow Josh's adventures at the Great American Bacon Barter website.

Anatomy of a Successful Commerical

So what's the recipe for the 'dream commercial' for a brand or product manager?

1. The product is the hero.
2. The commercial is memorable.
3. You like the product.
4. You like the commercial.
5. It's simple.
6. It's funny.
7. It's sweet.

Maybe you have seen it, maybe you haven't, but watch it again with these goals in mind.  This new commercial for Google does it all and it gets an A+.