Anatomy of a Successful Commerical

Wednesday, February 24, 2010 at 08:33PM
Paul Dewey in A+, Amusing, Anatomy of a Successful Commercial, Creative Advertising, Fun, Google Commercial, Great, Paris

So what's the recipe for the 'dream commercial' for a brand or product manager?

1. The product is the hero.
2. The commercial is memorable.
3. You like the product.
4. You like the commercial.
5. It's simple.
6. It's funny.
7. It's sweet.

Maybe you have seen it, maybe you haven't, but watch it again with these goals in mind.  This new commercial for Google does it all and it gets an A+.

Article originally appeared on Boston video production, corporate video production, nonprofit video, fund raising video | Dewey Media | Concord, MA (http://www.deweymedia.net/).