The Power of a Great Tune

Here's a simple little well shot tutorial for a cooking website called Pop Sugar.  What strikes me about the production is the power of the simple, sweet little track to drive a five step tutorial about food prep - called Basic Knife Cuts.  It's all about the music.  The song by Meiko called You are the One is great and it makes the piece for me.  I also love that there's no narration.... why bother, you don't need it.  What do you think? 

At Deweymedia we focus on great music tracks; staying away from anything overly predictable.  A mediocre music track sets the tone for the whole piece...  you want to use a winner, something that stands out and makes you pay attention, complementing the production.

Great Concepts Stand Apart

Here's a compelling ad for Facebook, that proves out the idea that great concepts power strong messages.  This is beautiful stuff.... albeit images captured with a big budget.  Listen to the words though....  Well written, simple, elegant advertising with lots of open spaces to let that nice music track dial up your emotions.  Well done indeed Facebook.

Phillips Andover Song - Student Rap Video - Not Just a Stepping Stone

Here's a music video written & created by the senior Class of 2012 at Phillips Andover School (PAS).  School administration did not sanction the project.  According to one former grad, there was some concern amongst the administration that the video might not be well received, but it has been out there for over eight months with no backdrafts (the video was posted on YouTube on 7/28/11)

Overall the students the students did a bang up job writing a catchy, contemporary rap song and shooting some with solid, steady camera shots, but I am not so sure about the authenticity of some of the teachers 'rapping' - still kudos to those teachers for giving it the old college try. As of March 28, 2012 the song had 175k+ hits on YouTube.  Pretty good. 

The song says, "Some say PA, is only for diploma day," but that's not the story the song the song goes on to tell us.  It's about a whole lot more.

Could this work as an admissions video?  Probably.  The kids are being honest.  Does it hurt the school?  I don't see it unless you think the teachers are not as professorial as you might expect at a top drawer school like Phillips Andover.   Still, it's fun, creative, positive and it offers a different approach to talking about a school, from the kids POV.  It also shows how talented the PAS grads are.   It's the students POV and isn't that what we all seek when we are trying to tell a story?

Please contact us, the deweymedia team, if you need help with a story you want to tell.  We have video producers with the journalism chops to tell your story in a powerful, creative way.

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Talking Animals & Music - Great Video

Talking animals (my favorite) and animals set to music, this can be great material and funny stuff.  It's natural comedy.  Doesn't need to be complicated by tricky jokes with long, complicated punch lines.

Bounder.  This guy is One Happy Pooch.

The clip below - What Animals Are Really Thinking - is hilarious.  The english accents make it even funnier and unexpected.

Interesting Concept: Animals and Music

So do these French cows like this Jazz?  Sure looks that way.  A perfectly natural notion.  No Bull.  At 800k YouTube hits, the notion seems to appeal to YT watchers as well.