Great Concepts Stand Apart

Here's a compelling ad for Facebook, that proves out the idea that great concepts power strong messages.  This is beautiful stuff.... albeit images captured with a big budget.  Listen to the words though....  Well written, simple, elegant advertising with lots of open spaces to let that nice music track dial up your emotions.  Well done indeed Facebook.

Rumbo - Political Warfare, Guns ablaze

This new ad called 'Rombo' blasting Presidential candidate Mitt Romney's style of full frontal attacks, is going to live on for a long time in the minds of TV ad watchers.  It's great, depicting Mitt's blast them all style as he machine guns competitors in a deserted office area, then ducks behind metal poles for cover until he reappears blasting again .  Whether or not you agree with what is now called the Romney style of attack.  It's clever and it grabs your attention.  You'll probably be seeing more of this one later in the campaign cycle.

What are the Sounds that Sell?

Here's an interesting interview with Martin Lindsrom, author of Buyology.  In the interview which I found on the Time Video site, Lindsrom talks about the sounds that prompt buyers to buy.

Where did the New Microsoft Campaign Come From: A John Lennon Film?

And now a little backstory on a prior post about a much vaunted Microsoft animated TV commercial campaign...   So how do you turn a 14 year old's interview with a celebrity into a career as an animator? You do what Jerry Levitan did in 1969.  Levitan followed John Lennon, from a meeting at Toronto airport to his hotel room and wangled an interview with the Beatles lead man.  Then he turned the inteview into an animated film that was nominated as the best short animated film at the 2008 Oscars.  Here's a link to the story in Paste Magazine.  The Micrsoft campaign sure looks like the work of Levitan's team members to me.

Sex Sells? Jim Beam - The Girlfriend

Jim Beam lays it all on the line with this commercial.  What the spokeskitten has to do with the liquor is undetermined.  Have been in a room when this one airs, and the whole room goes silent.  The girls laughed.  The men looked at one another.  It is what it is.  Sex.  The dream girlfriend for the average man?   So that mean Jim Beam's the dream whiskey?  I don't even like whiskey.  But it's hard not to like this young lady, who likes a guy who has a hirsute back and a little paunch.