The Power of a Great Tune

Here's a simple little well shot tutorial for a cooking website called Pop Sugar.  What strikes me about the production is the power of the simple, sweet little track to drive a five step tutorial about food prep - called Basic Knife Cuts.  It's all about the music.  The song by Meiko called You are the One is great and it makes the piece for me.  I also love that there's no narration.... why bother, you don't need it.  What do you think? 

At Deweymedia we focus on great music tracks; staying away from anything overly predictable.  A mediocre music track sets the tone for the whole piece...  you want to use a winner, something that stands out and makes you pay attention, complementing the production.

Music Makes ALL the Difference Between Good & Great Productions

Here is a fine try at the greatest moments in Sports History.  Although it's a much tried effort by editors of all shapes and sizes, this one is powerful and effective.  Why?  Great music.   Music often makes all the difference.  But remember - it's not as easy if you don't have a generous budget to acquire the rights to those legendary songs.  That's when you have to get creative.  But that's not the case with this clip.

Fannie Mae: Playing for Change

Great music from the Knitting Factory in Los Angeles. All part of a great group called Playing for Change. The featured player is Grandpa Elliott who has been playing on his corner in New Orleans at Toulouse and Royal for many moons.  This guy knows how to rock!  Those are some styling harmonic blues.

"War/No More Trouble" Music for Change: Ensemble Performance

As part of the Playing for Change series, this song is not the top viewed on YouTube, yet it's still a great one with some stellar performances including lead vocals by Bono.  Stellar musical artists from around the world are featured in this video series created by filmmaker Mark Johnson.