ESPN Handshakes
Friday, March 29, 2013 at 10:33AM ESPN's Sports Center has hit on success with is its campaign dialing in the stars. The Handshake commercial below is just one of many brilliant spots that shares the success of the formula. They interject real players into the ESPN world in funny realistic ways. They sit behind desks, they shake hands, they argue with execs, it's all great stuff.
If you have a little time here is a Best of Reel of ESPN's Sports Center ads.
Coming up with a creative formula to solve your marketing issues is our job at Deweymedia. Here's one of my favorite pieces we created to introduce a speaker at a straight forward conference.
Polaris Introduction George Bush from paul dewey on Vimeo.
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