Thursday, February 24, 2011 at 09:05AM Nike underwrites a six minute film, the Black Mamba, starring Kobe Bryant, directed by Robert Rodriguez. Cameos by Bruce Willis, Danny Trejo and Kanye West. Not a bad cast. A fun film with LOTS of explosions. Interesting new media effort. The film premiered at the NBA all-star game earlier in February.
Monday, July 13, 2009 at 10:00PM This is a simple and effective filmic story that's about a complicated concept that some engineers translated into a powerful and effective idea. We should see a lot of this in the future. It's a robotic painting machine called Chalklbot funded by Nike and Livestrong. People submit messages which are reviewed - from the pool 100,000 will be chosen to get printed along the Tour de France route. Cool idea. This is not only a great idea but it's also well crafted film explaining the cool idea.