Kobe Bryant is the Black Mamba: Nike Long Form Promotion

Nike underwrites a six minute film, the Black Mamba, starring Kobe Bryant, directed by Robert Rodriguez.  Cameos by Bruce Willis, Danny Trejo and Kanye West.  Not a bad cast.  A fun film with LOTS of explosions.  Interesting new media effort.  The film premiered at the NBA all-star game earlier in February.