Swedish TV - The Big Idea is YOU!

Here's a clever online ad created by a Swedish agency to encourage Swedes to pay their fair share for Public Television.  Alas, to truly understand the campaign it's going to take a little work on your part, but I promise you, it's worth the effort.  Give it a go.  Come on now - try it, you'll like it!

Swedish Public TV Campaign

Comments

[corproate video]

They should try that in the UK!