The Beauty Inside - Out of the Box Feature Concept + Social Film in Process

What would happen if you woke up as a different person (on the outside) every morning?  That's the premise of the Beauty Inside, directed by Drake Doremus (Like Crazy) starring Topher Grace and Mary Elizabeth Winstead.  But here's the interesting part, you can tryout for a part as Alex, whose appearance changes every day.  It's a social experiment being sponsored by Intel (remember Intel Inside?) and Toshiba.  You are sure to hear more about it in the days and weeks ahead.  Episodes of the movie will be available on Facebook.  Look for more interesting developments.  It's a cool idea for a film, although I am not sure how it's going to play out.

Here's the Facebook site that will tell you a lot more about the quickly developing project.  https://www.facebook.com/thebeautyinsidefilm