Give it a Ponder Campaign

Here's a strange one... a website that is meant to get kids to think twice about how they text and what they text.  Sounds rather obscure, but once you see the videos you get a feeling that it just might work.... maybe?  What do you think.  Here's one of the videos, and then below, the link to the web site with all the videos.  Stuck me as REALLY odd the first viewing, but after I sat on it for a while, I started to see how it might work... preventing kids from sexting, malicious texting, etc.

Here's a link to the Give it a Ponder web site.