First Class Punking: Brought to you by Heineken

Here's a great practical joke done on a GRAND scale which dialed in many hundreds of conspirators, and was carried live on television in Italy.  Heineken took a big risk with this one, but it paid off in spades.  Take a look at the numbers at the end of the video, and you'll see why this multimedia punking event could be considered a huge success.  Is it a harbinger of the future?  Perhaps.  You decide.