Word Lens video. Sometimes it's just that easy. A million and a half hits in 72 hours.

This video for the iPhone Word Lens app is so simple.  Why, because the concept is simple.  No spoken words are needed which is good when you are talking about translating written words between languages.  Here's the word lens demo on iPhone.  Incidentally it got 1.4 million hits in 72 hours and it now has 3.36m views as of 12/15/10.  Now those are good numbers.  

Simple Ad: Powerful Ad

Funny how making it simple can make it quite effective.  Sure piques your interest.  This new Droid phone ad a teaser ad too....  product not in the stores yet.  Doesn't take much to see they are poking fun at the iPhone.  Love the bad signal stuff at the end, to say nothing of the  cheesy music...  it's ALL GOOD!