American Red Cross Measles Initiative: the Last Measle

Here's an extremely well made public service video produced for the American Red Cross and its Measles Initiative. Today the Red Cross will announce that measles deaths in the past 10 years are down 78% worldwide meaning 4.3 million children have been spared. 

What I find interesting is that Public Service Announcements/Productions like this one are getting increasingly sophisticated in order to compete with other web productions.  The bar is being raised.   The  red measles concept in this video is simple and helps drive home the success of the vaccine initiative while stressing the need for more financial support.  The red dots combined with the sweet young African boy's voice and the airy, thoughtful music make this video an all around winner.

Here's a link to the larger Measles Initiative Web site.