Wilkinson Hair campaign does not sharpen my blade

Wilkonson's new Hair Off My Stuff is odd.  Perhaps it appeals to women blighted by their hairy men's fur, but for me, it evokes gross images of a hair covered world that I would rather forget?  Which Surreal artist created the fur covered plate, was it Man Ray or Gaudi?

There's even a cheeky sexist website - Hair Off My Stuff Website - where you can see 'women's tips' on how to get rid of unwanted hair on your 'stuff.'  I don't get it, seems mighty stupid to me, but we'll let you bet the judge.