Clever Interactive Ad

Here's a clever interactive ad using video for T-Mobile interactive.    I clicked on it because the banner ad that I spotted on the top of the MSNBC site had a guy talking on the phone -- you couldn't hear him - perhaps my impulse was to try to eavesdrop on what he was saying.  The click through to the landing page shows sneakers hanging off a sofa -- we hear this guy talking to his mom on the phone.  The copy's okay, not going to win an award, but it takes you into this guy's living room where he takes a break in his conversation to welcome the audience into his living room and explain how the T-Mobile home system works - short and sweet.   It's simple, effective and short on gimmickry...  and isn't that what good advertising is all about?