ANNUAL FUND VIDEOS & CAMPAIGNS
You'll see a mix of Annual Fund videos for both secondary schools and colleges. The Duke Campaign (below) was made up of eleven videos in all. Each video was released in a weekly email that helped recruit record attendance for a Duke 25th reunion.
Know the people who interview your greatest assets at your institution - your patrons, alumni, parents, teachers, friends and students. An inexperienced interviewer can do great harm to your relationships and create a lasting bad impression on your team.
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HORACE MANN ANNUAL FUND -- 125TH ANNIVERARY. This video was created to celebrate the HORACE MANN SCHOOL'S 125th anniverary year and to raise money for the Annual Fund.
HORACE MANN ANNUAL FUND -- 125TH ANNIVERARY (SHORT VERSION OF VIDEO) FOR EMAIL CAMPAIGN.
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ANNUAL FUND VIDEO - FUND RAISING: The two videos above were used to thank donors to the RCS Annual Fund and to remind those who still haven't given to please contribute before the end of the fiscal year. Top was for 2011, and the bottom one was 2010's.
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LAWRENCEVILLE 2010 ANNUAL FUND VIDEO PRODUCTION. This video was created for the final 6 weeks of Lawrenceville's annual fund using video from alumni day, and interviews with current students and parents, alumni and faculty.
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DUKE ANNUAL FUND VIDEO EMAIL MARKETING CAMPAIGN
deweymedia + partners created the video elements for this email campaign for Duke's Annual Fund. The interviews were shot in one long day in New York City (except for the Duke chapel segment). This campaign helped the Duke class of 1984 set an attendance record for reunions, and in an extremely tough financial year, the class was only $120,000 away from reaching the all time annual giving record. Annual Fund Video Production can be as simple as these interviews below, or more complicated such as the Annual Fund video segments we created for Riverdale Country School and Lawrencevile School (at the bottom of this page).
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