Toshiba Space Chair - A One-of-a-Kind, High Altitude Chair Video?

Tuesday, December 1, 2009 at 08:26PM
Paul Dewey in Grey Advertising, London, Space Chair, The Mill, Toshiba, Toshiba Hi-Def camera

Why film a chair disintegrating 98,000 feet above Nevada's Black Rock desert?   It has been called "the world's highest commercial," and was created by Grey Advertising in London with the production company called the Mill.  Why?  To show the durability and capability of Toshiba's new camera.

It was shot using two Toshiba Hi-Def IK-HR1S video cameras  hanging from a high altitude helium balloon with the chair attached. 

If you still want more - here's the making of the Space Chair spot.

Article originally appeared on Boston video production, corporate video production, nonprofit video, fund raising video | Dewey Media | Concord, MA (http://www.deweymedia.net/).