An interesting sidebar to the growth of Online Video Viewing (see earlier Blog Posting) is the dramatic slide in ad dollar spending at newsweekly magazines. The numbers are grim -- ad page dropoff from January to May of '08 was 23.7% at Newsweek, 27.2% at Time and 32.7% at U.S. News and World Report, according to recent numbers from Media Industry Newsletter. Beginning next year U.S. News announced it will become a bi-weekly publication. Overall sales for all three publciations have fell last year with newstand sales (a portion of overall sales) falling around 13% overall.